World Football Giving Day: Everything you need to know about the game's newest "Global Heart"

Think of it as the football equivalent of 'Giving Tuesday'. It is a dedicated, annual global moment for everyone involved in the sport—from superstar athletes and massive brands to grassroots clubs and everyday fans—to mobilise and give back.

The initiative builds on the famous "1% pledge" launched by Common Goal in 2017, where players and coaches donate 1% of their salaries to high-impact community organisations. Now, World Football Giving Day is opening those doors so that everyone can participate, supporting over 100 registered non-profits that tackle issues like gender equity, mental health, and social cohesion.

The event will take place annually on May 26.

The date was specifically chosen to follow the United Nations' official World Football Day (May 25). The idea is simple: May 25 is for recognising the global culture of the sport, and May 26 is for taking action to improve society through it.

The movement already boasts a star-studded list of champions.

Former Liverpool boss Jurgen Klopp is a major voice for the campaign, stating: "World Football Giving Day is a reminder that the game we love can also create opportunity and hope. It’s about showing that football has a heart, and that together we can make a real difference."

He is joined by Common Goal pioneer Juan Mata, Arsenal and WSL legend Vivianne Miedema, Spain international Dani Olmo, Irene Paredes, Sofie Junge Pedersen, and Jessie Fleming. Major global brands like adidas are also throwing their weight behind the initiative.

At the core of the campaign is the hands heart gesture. You will likely see players, managers, and fans throwing up heart hands in photos and on social media to signal their connection and care for the movement.

This is paired with the official hashtag #WeAreIn, creating a collective rallying cry for the football world to stand for something bigger than 90 minutes on the pitch.

Common Goal

Donate: To take action, head to World Football Giving Day website (www.worldfootballgivingday.org) to donate to any of the 100+ non-profits registered or think of your own way to give back in your local community or globally.

Take Local Action: If you can't donate online, the initiative encourages fans to find their own ways to give back to their local communities or grassroots clubs.

Spread the Word: Post a photo making the hands heart gesture on social media, tag your friends or teammates, and use the hashtag #WeAreIn to keep the momentum going.

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