Everton announce first-ever training kit partner as landmark deal signed

Everton have named Christopher Ward as their first-ever official training kit partner

Everton have confirmed Christopher Ward as their first-ever official training kit partner with the club saying it further strengthens a pioneering partnership built on innovation, performance and shared ambition.

The new multi-year agreement marks the latest evolution in the club’s relationship with Christopher Ward, which began as official global timing partner and has continued to grow through its role as Everton’s official shirt sleeve partner, founding partner of Hill Dickinson Stadium, and an ongoing supporter of Everton Women and Everton in the Community.

As official training kit partner, Christopher Ward will become part of Everton’s training ground environment, with its branding appearing on men’s first team and women’s first team training wear from the 2026/27 season. The agreement will also deliver significant visibility across Everton’s social and matchday platforms, including LED advertising, media backdrops and in-stadium branding at Hill Dickinson Stadium and Goodison Park.

From the 2027/28 season, Christopher Ward branding will extend across Under-21s, Under-18s and Academy training kit, while continuing on men’s and women’s first team training wear. It will also feature on all first team replica training items available to supporters.

The agreement follows last season’s opening of 53° North at Hill Dickinson Stadium – the world’s first premium watch showroom inside a sporting stadium – which the club say has brought supporters closer than ever to the craft, precision and design of mechanical watchmaking.

Andrew Middleton, Everton’s president of business operations, said: “Christopher Ward has been a bold, innovative and committed partner to Everton, and we are delighted to see that relationship continue to grow through this landmark agreement.

“Becoming our first-ever official training kit partner is a significant step. It not only reflects the strength of the partnership, but places Christopher Ward directly within the environment where our teams prepare, develop and strive for excellence every day, while also providing valuable global exposure through training and matchday activity.

“From their role as a Founding Partner of Hill Dickinson Stadium, to the creation of 53° North and their support for Everton Women and Everton in the Community, Christopher Ward has consistently shown a genuine understanding of this club, our supporters and our ambitions for the future.

“We look forward to continuing to work closely with Mike France and the Christopher Ward team as we build on this partnership and explore new opportunities together during this exciting next chapter for the club.”

As part of its wider partnership with Everton, Christopher Ward has already created three exclusive Everton-inspired timepieces celebrating the club’s heritage and connection with supporters: The Dixie Dean, a 60-piece limited edition honouring one of football’s greatest goalscorers; The Goodison, featuring a caseback made from Goodison Park’s iconic 1930s turnstiles; and The Goodison 3.1, commemorating one of the club’s most famous victories against Bayern Munich in the 1985 European Cup-Winners’ Cup semi-final second leg.

Mike France, CEO and co-founder of Christopher Ward, said: “We believe that excellence is built on the smallest details – whether in the precision of a mechanical watch or the marginal gains that define elite football.

“Becoming Everton’s first-ever training kit partner feels like a natural next step in our journey together. It builds on our presence both on and off matchday by embedding us even further into the club – in the daily environment where performance is really shaped, behind the scenes on the training ground.

“That’s something we recognise deeply in watchmaking: the discipline, precision and constant refinement that sits beneath the surface. There’s a genuine alignment between our worlds, built on timing and a relentless drive to improve.”

Additionally, a club statement read: “This latest agreement further underlines the continued growth of Everton’s commercial portfolio, following the recent confirmation of CMC Markets as the club’s new main partner on the front of Everton shirts and Stake as the club’s official sleeve partner.

“Together, the agreements reflect the increasing strength of Everton’s partnership proposition and the opportunities created by the club’s new stadium era at Hill Dickinson Stadium, alongside the continued growth of Everton Women at Goodison Park.”

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