Kansas City Chiefs Announce Partnership with Three Sixty Vodka in Germany

KANSAS CITY, Mo. – The Kansas City Chiefs today announced a new international partnership with Three Sixty Vodka, marking the club's first international alcohol partnership and further expanding the Chiefs presence across Germany.

As part of the collaboration, Three Sixty Voda will feature official Kansas City Chiefs marks on limited-edition bottles celebrating the brand's 60th anniversary, bringing Chiefs branding to retail shelves across Germany and connecting fans with both brands in market.

In addition to retail activations, the partnership will include a consumer sweepstakes offering exclusive, once-in-a-lifetime experiences. German fans will have the opportunity to win tickets to the 2026 NFL regular-season game in Germany, as well as Chiefs game tickets in the U.S. – paired with a trip to Kansas City to experience GEHA Field at Arrowhead Stadium and Chiefs Kingdom firsthand. The sweepstakes will also include official Chiefs merchandise, further connecting international fans to the franchise.

To complement the sweepstakes, Three Sixty Vodka will also host an on-site activation at Chiefs House in Munich, Germany, around the NFL's 2026 Germany Game, serving as an immersive hub for fan engagement during a key moment on the league's international calendar.

"This partnership with Three Sixty Vodka represents a meaningful step forward as we continue to grow Chiefs Kingdom in Germany," said Kellen Begnoche, Chiefs Vice President of Partnership Strategy. "By combining retail visibility, fan experiences, and on-the-ground activations, the collaboration allows us to engage fans in new ways while celebrating a milestone year for an established global brand."

"We're very excited about partnering with a world-class team like the Kansas City Chiefs. American football is becoming increasingly popular among our young target audience in Germany, and the Chiefs – with their strong international presence and passionate fan base – are the ideal partner to bring unique highlights to our consumers and make a modern, urban lifestyle tangible," said Tim Hotfiel, Senior Brand Manager at Three Sixty Vodka.

The Chiefs were awarded marketing and commercial rights for Germany in 2021 as part of the NFL's Global Markets Program and have continued to expand their international footprint through strategic partnerships and fan-focused activations throughout the DACH region. The Chiefs have been one of the NFL's most aggressive organizations in international growth, owning active marketing and commercialization rights in seven international markets – more than any other NFL team. The Chiefs currently hold rights in the United Kingdom, Ireland, Spain, Mexico, Germany, Austria, and Switzerland. The Chiefs were the only NFL club to activate in every international market with a game in 2025 through the Chiefs House concept, delivering consistent, immersive fan experiences around the world.

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